The unbeatable growth of social media has made it a valuable marketing tool for businesses, regardless of their size, demography and product/service. During a recent study, 93% of marketers have stated that social media is a key component of their marketing strategies, in 2013. As of today, it is the number one place for online advertising. Networks such as Google+, Facebook, and Twitter have become mandatory accessories in day-to-day like, and will continue in 2014. This gives a great platform to take a look at the trends in social media marketing that’s expected to dominate online marketing in the coming year
1. Location based marketing
Location based marketing signifies using of GPS technology to match the mobile advertisements to the geographical area of the customer. This helps creating and delivering advertisements to specifically cater to the users’ needs. In social media context, the applications such as FourSquare, Path and Ban.jo are following this path to deliver communication based on their location.
2. Google+ on the go
Although Facebook will still dominate the Social Networking world in 2014, Google+ is quickly catching up. As of September 2013, Google+ has increased their user base to 1.15 billion, and records the second largest monthly users. This popularity will make Google+ an excellent marketing platform in 2014. Furthermore, it’s becoming an integral part of Google’s SEO and personalized search, which provides an ideal marketing platform.
3. Increase in mobile usage
Business need to focus on social network marketing on mobile platform, as the social network usage via mobile phones is becoming increasingly popular. Latest smartphones are coming with different, innovative features and mobile applications, some of which are essentially targeted towards marketing. It’s becoming extremely easier to share content via mobile phones, which makes it imperative for marketers to increase their presence on social media.
4. Snapchat marketing
Snapchat is a novel mobile application that’s used to send out text and multimedia messages – called snaps. The difference in the application is that these snaps get auto-deleted after a pre-defined time (e.g. 10 seconds). This feature has caused millions of people to embrace this application. As far as advertisements are concerned, this feature itself ponders to be ideal. Marketers can ask customers to share their stories, or interact with them while in their store, hotel or destination, to increase engagement and share-of-wallet with in-store promotions.
5. Video marketing
Using videos for social media marketing has become extremely popular – especially short videos. In several major social networking conferences, videos have been recognized as the hottest marketing trend in the coming future. Emerging social media platforms such as Vine and Instagram seem to provide a promising video marketing future for branded companies. There’s an increasing trend that major companies are adopting short videos as a quick and effective means of communicating the story of their brands.
While most business owners acknowledge the need of a well-defined social media strategy, in 2014 most businesses would come to realize that it’s very important to commit the needful time and resources to the social media marketing.